Thursday, July 2, 2015

Got PEP?

Let's start July with PEP!

Ad from July, 1927
The American Magazine
for Kellogg's PEP

"Pep is really health in a package!"
(Click to view slight enlargement)

From our collection, this old advertisement is from The American Magazine. The ad appeared in the July, 1927, edition. The magazine was published monthly by The Crowell Publishing Company which later merged with Collier's. According to Wikipedia, The American Magazine was published by Crowell-Collier until it folded in 1956.

Our question for you today: Have you ever heard of Kellogg's PEP before?

Thank you for stopping by John's Island.


  1. Nope, I never did hear of it before today. I thought I was old enough to know them all, but you showed me! :-)

  2. hmm...was the coca of Coca-Cola still coke in 27? That might explain something.

  3. I'm not old enough to know them :))
    But I do know Kellogg's, there is just
    too much sugar added to be that
    healthy anymore :)
    Today I prefer the whole wheat and
    fruit stuff.

    Have a beautiful day!
    Tinna ✐

  4. Hello John, I have never heard of this cereal until now. I could use some PEP once in awhile. LOL! Enjoy your Thursday and have a happy 4th of July!

  5. No, I've never heard of it either, but then I've never been a breakfast eater or a cereal lover!! Like Eileen, I too, could surely use some PEP now and then!! Have a great weekend, John!! Our weather these days is pretty amazing!! With all this heat it's like being back in Texas!!

  6. Hi John, I haven't had the cereal. I don't think they sold it in my area and/or it might have been discontinued by the time I came along ;-)

  7. I'm surprised that Pep has been around this long!

    1. Hi Red, Despite its pluses, Pep faded from popularity as public tastes changed, and the brand was discontinued in the late 1970s.

  8. Yes, I remember PEP, John! Thanks for sharing this wonderful trip down memory lane! :)

  9. No, that's one I don't remember.

  10. Interesting, I'd never heard of PEP.


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