From the late 1930s, one of the first picture postcards of Sun Valley, Idaho ...
From Wiki ...
"The first destination winter resort in the U.S. was developed by W. Averell Harriman, the chairman of the Union Pacific Railroad, primarily to increase ridership on U.P. passenger trains in the West.
The Swiss-style Sun Valley Inn (formerly the "Challenger Inn") and village were also part of the initial resort, opening in 1937. Hannigan wanted swimming pools at the resort, "so people won't think skiing is too cold." Both the Lodge and the Inn have heated outdoor swimming pools, circular in shape. Hannigan had the pools designed this way, unique at the time, in the hope they would be widely photographed, providing free publicity, and it worked."
Read about Sun Valley's history, and more, here.
Yes, we think there is a fence along the tree line at the bottom, so linking up with Good Fences. Thank you Tex.
Thank you for stopping by John's Island and your kind comments.
It sure was beautiful back then, and it still is. Yes, there is a fence in there, I see it, too. :-)ReplyDelete
It is a gorgeous view! Lovely postcard! Have a happy day!ReplyDelete
John, that's a great find, and such an interesting advertising history.ReplyDelete
Fun postcard! I always like the old postcards - so interesting.ReplyDelete
A beautiful spot. How much has it changed over the years?ReplyDelete
quite an impressive looking place! thanks, john!ReplyDelete
Found the fence, John :)ReplyDelete
And thanks for the information around it :))
Have a wonderful day
Of course there is a fence!! Those old postcards are just wonderful, aren't they?ReplyDelete
Pretty postcard! I bet the landscape is paved over now with parking lot outside a strip mall. :))ReplyDelete
Time tends to make some things better. This is such a gorgeous place.ReplyDelete
I need to pack a bag...wait...I'll wait until spring.ReplyDelete
Super cool old postcard. I love how it says you can only reach it via the railroad. Time has really changed the area but it's still a popular tourist destination. - I could see the fence line.ReplyDelete
What a lovely old postcard and a beautiful scene.ReplyDelete
That looks pretty good right now,with a storm raging outside.ReplyDelete
How cool is that to have a post card of the first winter destination resort. It looks so nice there. I bet it was very popular.ReplyDelete
I'd like to be walking along all those roads in the picture. : )ReplyDelete
I could use a trip into that postcard right now!ReplyDelete
I love this postcard, John! I don't know why but I love things from the early 1900's to 1940's especially...and I was born in 1956. Thank you so much for sharing. :)ReplyDelete
So fascinating! The round heated pools had to be a draw for those who didn't want to ski. Really wonderful!ReplyDelete
Heated outdoor pools at a ski resort sound fantastic!ReplyDelete