From the late 1930s, one of the first picture postcards of Sun Valley, Idaho ...
From Wiki ...
"The first destination winter resort in the U.S. was developed by W. Averell Harriman, the chairman of the Union Pacific Railroad, primarily to increase ridership on U.P. passenger trains in the West.
The Swiss-style Sun Valley Inn (formerly the "Challenger Inn") and village were also part of the initial resort, opening in 1937. Hannigan wanted swimming pools at the resort, "so people won't think skiing is too cold." Both the Lodge and the Inn have heated outdoor swimming pools, circular in shape. Hannigan had the pools designed this way, unique at the time, in the hope they would be widely photographed, providing free publicity, and it worked."
Read about Sun Valley's history, and more, here.
Yes, we think there is a fence along the tree line at the bottom, so linking up with Good Fences. Thank you Tex.
Thank you for stopping by John's Island and your kind comments.
It sure was beautiful back then, and it still is. Yes, there is a fence in there, I see it, too. :-)
ReplyDeleteIt is a gorgeous view! Lovely postcard! Have a happy day!
ReplyDeleteJohn, that's a great find, and such an interesting advertising history.
ReplyDeleteFun postcard! I always like the old postcards - so interesting.
ReplyDeleteA beautiful spot. How much has it changed over the years?
ReplyDeletequite an impressive looking place! thanks, john!
ReplyDeleteFound the fence, John :)
ReplyDeleteAnd thanks for the information around it :))
Have a wonderful day
【ツ】Knipsa
Of course there is a fence!! Those old postcards are just wonderful, aren't they?
ReplyDeletePretty postcard! I bet the landscape is paved over now with parking lot outside a strip mall. :))
ReplyDeleteTime tends to make some things better. This is such a gorgeous place.
ReplyDeleteI need to pack a bag...wait...I'll wait until spring.
ReplyDeleteSuper cool old postcard. I love how it says you can only reach it via the railroad. Time has really changed the area but it's still a popular tourist destination. - I could see the fence line.
ReplyDeleteWhat a lovely old postcard and a beautiful scene.
ReplyDeleteThat looks pretty good right now,with a storm raging outside.
ReplyDeleteHow cool is that to have a post card of the first winter destination resort. It looks so nice there. I bet it was very popular.
ReplyDeleteI'd like to be walking along all those roads in the picture. : )
ReplyDeleteI could use a trip into that postcard right now!
ReplyDeleteI love this postcard, John! I don't know why but I love things from the early 1900's to 1940's especially...and I was born in 1956. Thank you so much for sharing. :)
ReplyDeleteSo fascinating! The round heated pools had to be a draw for those who didn't want to ski. Really wonderful!
ReplyDeleteHeated outdoor pools at a ski resort sound fantastic!
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